OUR STORY
ONE FAMILY.
THREE DECADES.
ONE COUNTRY.
Etehad Cola Company was established in 2002 by the renowned and respected businessman Mr. Atiqullah Ahmadi. The company began its production operations in 2004. Etehad Cola Company employs approximately 500 workers, including both local and international engineers. The company manufactures and supplies its products to the market in accordance with international standards and the operational principles followed by some of the world's leading manufacturing companies. Etehad Cola Company is a private and independent enterprise that provides a variety of beverage products to the people of Afghanistan.
THIRTY YEARS, FROZEN.
2004
First Bottle
Etehad founded in Kandahar with a single filter water line.
2010
Cool Cola Launch
The signature carbonate hits the streets.
2018
Orchard Program
Direct partnerships with Afghan fruit growers.
2025
Can Launch
The signature carbonate hits the streets.
01
Sourced Locally
Every drop and every fruit comes from Afghanistan.
02
Cold-Chain First
From bottling to vendor — ice cold, never compromised.
03
Family-Owned
Three decades, one family, one obsession with refreshment.
Services & Coverage
FROM HINDU KUSH
TO EVERY PROVINCE.
20
Provinces Served
34
Total Goal
- HUB
- SERVED
- COMING SOON
- Kandahar
- Uruzgan
- Zabul
- Kunduz
- Nangarhar
- Takhar
- Daykundi
- Farah
- Kunar
- Ghazni
- Kabul
- Paktika
- Bamyan
- Paktia
- Sar-e Pol
- Laghman
- Logar
- Nuristan
- Herat
- Helmand
- Wardak
- Jowzjan
- Badghis
- Kapisa
- Maidan Shahr
- Badakhshan
- Balkh
- Mazar Sharif
- Baghlan
- Parwan
- Samangan
- Ghor
- Nimruz
- Panjshir
- Khost
01
Direct Distribution
Refrigerated trucks deliver to 12,500+ vendors weekly across served provinces.
02
Stockist Partnership
Become an authorized regional distributor with exclusive territory rights.
03
Cold-Chain Logistics
End-to-end −2°C cold chain from bottling plants to point of sale.
04
Vendor Support
Branded coolers, signage, and merchandising support for partner vendors.
The company has expanded its distribution network across all regions of Afghanistan, including the eastern, western, northern, and southern provinces. To ensure timely product delivery and better customer service, it has established representative offices in various provinces and districts throughout the country.
One of the company’s major distribution centers is located in Kabul, from where products are supplied to the south-western and northern provinces, including Ghazni, Kunduz, Paktia, Paktika, Khost, Logar, Wardak (Maidan Shar), Mazar-e-Sharif, Takhar, Samangan, and other regions.
In the southern region, prosperous provinces such as Greater Kandahar (including Zabul, Uruzgan, and Helmand), Nimroz, and Farah have their own dedicated representative offices. These offices are responsible for supplying products not only to urban areas but also to surrounding districts at reasonable prices.
Company Overview and Responsibilities
Etehad Cool Cola Company is a successful and rapidly growing company in the South-West Zone of Afghanistan. Through effective management and a dedicated workforce, the company has established itself ahead of its competitors. The key responsibilities and commitments of Etehad Cool Cola Company include:
